The Swiss School of Management created a webinar in collaboration with the Universal Business School in India.
“Tapping Marketing in the 21st Century” is a talk carried out by Prof. Vijay Tandon in which various aspects of modern marketing are analysed emphasising the importance of standing out in the world of today.
Prof Vijay Tandon is a highly self-driven, dynamic, committed, passionate and a focused individual with more than 16 years of rich, varied and Insightful experience, which is a combination of Industry, consulting & Academics. Currently Vijay is serving at Universal Business School in the capacity of a Director for PGDM & International Programs. Vijay started his corporate Journey with a MNC Pharma Company known as Astra IDL which is currently known as Astra Zeneca. At Astra IDL Vijay worked for six months and then left to accomplish a Management degree. Vijay successfully completed his PGDM course from MET, Mumbai with specialization in Marketing.
Post Management studies Vijay started his corporate journey with GE Healthcare, which is one of the most respected companies in the world. At GE Healthcare he served in the rank of a Territory Manager for a period of 5 years, but due to his strong inclination towards Marketing, later he switched to Tyco Healthcare which was a competition to GE Healthcare. At Tyco he served in the rank of a Product Manager for South Asia region for 1.5 years. Currently Tyco is known as Covidien Healthcare. Post gaining experience in the Marketing function he picked up an offer at GE Healthcare in the rank of a Marketing Manager South Asia and served at GE for a span of two years. Later to gain consulting experience he worked as a Marketing consultant at Magnus Health Pvt. Ltd. for South Asia region for a span of 3 years and then he shifted to academics, due to his strong passion towards teaching.
In the Academic space he has worked as a visiting faculty with different Institutes across Mumbai and as his core area is marketing, he has been teaching subjects like Marketing Management, Product Management, Brand Management, Marketing Strategies, Principles of Management, Rural Marketing, Sales & Distribution Management, Strategic Marketing, Strategic Global Marketing Services Marketing, Innovation, contemporary issues in International strategic Management, B2B Marketing, Selling and Negotiation skills, Integrated Marketing Communications, etc.