President’s Welcome

Welcome to SSM

I would like to welcome each one of you to the Swiss School of Management (SSM). SSM is a private institution of higher learning that not only meets the standards of today’s professional world, but exceeds them. I am happy to share with you Valerie Audrey’s feedback from about our school:

“Swiss School of Management maintained its global ranking overall but broke into the ranks for top five for the first time since the ranking was available a decade ago as a heavy weight based on weighted salary and career progress for its alumni. Its value for money dropped slightly due to its high tuition fees, but the average salary increase of its graduates rose on average 125% to 232%. Alumni have praised the school for excellent personal development and career opportunities.”Valerie Audrey

The Swiss School of Manaegment is ranked among the best management schools in the world. SSM has been featured on many international websites:,,,

The Swiss School of Management stands for much more than excellence in business education; it combines broad theoretical knowledge with implementation in the marketplace and real-life situations.

A Wall Street legend who recently passed away, offered a great piece of advice to college graduates. I would like to share his thoughts with all of you:

Allow me to borrow some words of John Angelo, the 74-year-old New Yorker who led $25 billion investment firm Angelo Gordon & Co., died Friday, January 1, after a struggle with cancer.

He said:

“The truth is we tend to enjoy what we are good at. I promise you, that each of you has a skill or talent that is unique, that nobody else has. Pursue what you are good at; discover what you do better than anyone else. And if you do that, you will discover what you love. And once you dig in to the thing you love and are good at, the future will come more easily and obstacles will fall away.

Do not be afraid to fail. If you don’t fail you haven’t taken chances. But when you do fail learn from it. And if you fall at least fall forward closer to your goal.

Never give up on yourselves, never. Life can bring difficult times, but remember that coming from St. Lawrence is a crucial asset for you. Stay in touch with your friends; seek each other out as the years roll on and help each other. Remember that in this country the sky is the limit.”

He further said:

1. I learned the language of finance
2. I learned to speak quickly
3. I could make mathematical decisions quickly
4. I learned that I could multitask

These are not things that are taught to you in college or business school, but they are included in the skillset of a trader in the last half of the 20th century. I never knew I had these skills.

“The harder you work, the luckier you get”

Our goal at SSM is to nurture leaders who can inspire others, demonstrate outstanding skills, and work in multi-cultural environments. At the Swiss School of Management, you will learn among a truly international student body as our students come from all over the world. We are proud of this diversity because it adds to your learning experience. Employers value a student who is adept at a diverse workplace. Our second goal is to prepare you for the future. In today’s competitive world, no matter how skilled or talented, nobody becomes a success by themselves.

Studying at the Swiss School of Management is challenging, however, the rewards are tremendous. In addition to acquiring new knowledge and new ideas, our student network is global. Many of your classmates will become part of the growing SSM alumni network.

I am certain that you will find your experience here inspiring and enjoyable and I wish you all the best, wishing you also success in your studies and future careers.

I am looking forward to personally welcome you at Swiss School of Management in one of our many centers around the Globe.

Massimiliano Bracalé,
PhD, MBA, Dipl.B.W. HF
Founding President

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