Specialization Course in Luxury Fashion Marketing & Management

Blended learning approach:

This 6-weeks online program is accessible through our sophisticated blended learning model. Our methodology encompasses a blend of online educational resources, such as instructional videos and interactive assignments, complemented by regular, intensive one-on-one coaching sessions and live online teaching classes. Each module is available on our digital platform, accompanied by the requisite learning materials for download. This ensures that our students are equipped with all necessary tools for success in their studies.

For students unable to participate in the 6 weeks intensive program in person, recorded sessions will be made available for all enrollees. Additionally, the courses can be attended completely asynchronously, with no live tutoring required.

The specialization course is meticulously designed to provide an exhaustive understanding of the essential skills necessary for luxury fashion marketing & management within the luxury fashion industry, aiming to equip students with a profound comprehension of the market dynamics. Furthermore, it emphasizes practical experience, guiding learners through the intricacies of initiating and managing their own luxury fashion enterprises. This curriculum is intended to foster not only technical proficiency and creativity but also strategic thinking and entrepreneurial acumen, preparing graduates to excel in the competitive landscape of luxury fashion.

Enhanced by intensive coaching sessions, the program offers extensive interaction with industry professionals, including practical training videos, expert consultations, and comprehensive training sessions specifically tailored to luxury fashion production & entrepreneurship. This comprehensive pedagogical strategy guarantees that students acquire proficiency not merely in the creation of premium fashion merchandise but also in the meticulous planning, management, and operational aspects of their fashion ventures. By incorporating an in-depth analysis of market research, the intricacies of digital marketing strategies pertinent to luxury fashion brands, and the cultural dimensions influencing fashion trends and consumer behavior, this program equips students with a holistic understanding. Such an approach ensures graduates are well-versed in both the artistic and commercial facets of the luxury fashion industry, enabling them to navigate and succeed in a globally competitive market with an informed and strategic perspective.

This part-time, online program is specifically tailored to accommodate individuals without previous experience in fashion entrepreneurship. Through the duration of this rigorous program, students will be meticulously guided to acquire all essential skills requisite for emerging as specialists within their respective domains.

The program culminates in the submission of delivering an oral presentation detailing the strategic concept development behind their marketing strategies and the business planning of their luxury fashion enterprise. This presentation is an opportunity for participants to demonstrate their understanding of the luxury fashion market, their ability to innovate within this space, and their competence in devising and executing a coherent business strategy. This comprehensive assessment approach ensures that graduates are well-equipped with both the theoretical and practical expertise necessary to make a significant impact in the luxury fashion industry.

The UniFash Fashion School employs an innovative approach to team-based online learning, firmly believing that this method reflects the collaborative and dynamic nature of today’s professional environments. The diploma, awarded by the Swiss School of Management, paves the way for international career opportunities by equipping students for the global fashion industry, with a particular emphasis on the luxury sector.

In this specialization course, participants will gain expertise in luxury fashion business.

The course also covers the luxury market’s dynamics, including consumer preferences, brand building, and digital marketing strategies. Students will learn market research methods specific to luxury and apply this knowledge to develop and potentially launch their own luxury brand. The program concludes with a capstone project, where students present their brand concept to industry experts, integrating practical skills with strategic planning in the luxury fashion industry.

Intended Student Learning Outcomes (ISLOs):

ISLO 1: Unveiling Luxury
Engaging deeply with the curriculum, participants will unravel the definition and significance of luxury, gaining a comprehensive overview of the luxury industry’s evolution, alongside insights into the main players and current trends.
ISLO 2: Cultural Dimensions in Luxury
Students will explore cultural differences in luxury consumption, analyze consumer preferences across various regions, and understand the impact of cultural norms on the luxury industry.
ISLO 3: The Art of Luxury Branding
Embarking on a detailed study, students will acquire knowledge about brand building, pricing strategies, innovation, and sustainability in the luxury sector. Additionally, they will master digital marketing and e-commerce tactics.
ISLO 4: Market Research Mastery
Through targeted research methods, scholars will learn methods of market research specific to the luxury sector, including trend analysis and target group identification, to effectively understand and anticipate market dynamics.
ISLO 5: Crafting a Luxury Brand
Participants will use their knowledge to create a luxury brand or business, focusing on strategic planning and marketing. This demonstrates their ability to make and implement strategic decisions effectively.
ISLO 6: Application in a Practical Context
Students will complete a capstone project that involves planning and potentially launching their luxury brand, applying market research, strategic planning, and presentation skills to a real-world context, culminating in a presentation to a panel of industry experts.

Entry Criteria
Students interested in enrolling in the Specialization Course of Luxury Fashion Marketing & Management must have reached the age of 16 years and possess a strong proficiency in English to understand course instructions effectively. No prior knowledge is required.

Overview
Students undertake 6 weeks intensive live online class training course, aimed at further enhancing their skills in Luxury Fashion Marketing & Management. At this advanced stage of their academic journey, students are empowered to formulate and execute a comprehensive marketing strategy for their own luxury fashion enterprise, showing their ability to translate theoretical insights into actionable, strategic business initiatives.
 
Course title:
MFL 01 Foundations and Global Perspectives of Luxury
Couse Description:
This course provides an in-depth introduction to the luxury industry, elucidating the concept, importance, and evolutionary trajectory of luxury. It offers a comprehensive overview of significant milestones and identifies current leaders across various luxury sectors. The curriculum delves into the intricacies of cultural differences in luxury consumption, emphasizing the impact of consumer preferences and cultural norms on the global luxury market. Further, it examines business strategies crucial to the luxury domain, including effective brand building, optimal pricing mechanisms, fostering innovation, ensuring sustainability, and leveraging digital marketing and e-commerce to enhance brand visibility and engagement.
 
Course title:
MDL 02 Market Dynamics and Strategic Management in the Luxury Segment
Couse Description:
MDL 02 embarks on a detailed investigation into the methodologies of market research specific to the luxury sector, including trend analysis and identification of target demographics, while addressing the unique challenges and practices inherent in luxury operations and supply chain management. The course engages in a critical discussion on sustainable sourcing, quality control, and the vulnerabilities within the supply chain, proposing strategies for luxury brands to sustain efficiency and uphold brand integrity amidst fluctuating market conditions. This module is designed to equip students with the knowledge to navigate and strategically manage the dynamic landscape of the luxury market effectively.
 
Course title:
MLB 03: Creating and Marketing Your Luxury Brand
Couse Description:
This course offers comprehensive guidance on the development of a personal luxury brand or business concept, focusing on crucial aspects of business planning, innovative marketing strategies, and digital engagement to build and sustain brand presence. The course provides insights into the integration of sustainability into the brand’s core philosophy, addressing the operational challenges unique to the luxury sector. It aims to prepare students with the skills and knowledge required to successfully launch and manage a luxury brand, emphasizing the importance of strategic planning, market positioning, and the cultivation of an authentic brand identity that resonates with the target audience.

Oral presentation

For the final examination, students are required to undertake a detailed and comprehensive oral presentation focusing on the conception and strategic planning involved in launching a personal luxury brand. This presentation must underscore the critical importance of market research, meticulous strategy formulation, and the adept execution of these plans.

The assessment will be conducted before an esteemed panel of industry experts, who will evaluate the students based on their ability to seamlessly integrate market insights with innovative strategies to propose a viable luxury brand. Key evaluation criteria will include the depth and relevance of the market research, the creativity and feasibility of the strategic development, and the clarity and persuasiveness of the presentation.

This examination format is designed to rigorously test the students’ mastery over the theoretical and practical aspects of luxury brand creation, their strategic thinking capabilities, and their proficiency in communicating their vision and strategy effectively. The goal is to prepare students for the real-world challenges of the luxury fashion industry, ensuring they possess the skills necessary to succeed and innovate in this competitive sector.

The student will earn the Specialization Certificate in Luxury Fashion Marketing & Management by submitting the PDF preparation and completing the oral presentation, fulfilling the requirements given in the assignment within the specified timeframe.

Cost of the program

Application fee € 200 – due immediately
Enrollment fee € 2600 – due immediately after acceptance
_______________________________________________
Total tuition fees € 2800 Euros
 
The above tuition fees are for the programs in Europe. At UniFash & Swiss School of Management we firmly believe in equity by giving people around the globe the same opportunities to earn a UniFash/SSM diploma. For students applying from areas of the planet with unequal social or economic conditions, we offer different rates. Please contact our in Residence Programs Directors in Germany,  UAE, GCC, & Cairo as tuition fees vary.