The China Challenge for Brands – December’s round-table event with CEO Alessandro Chili

The Swiss School of Management is proud to present our December round-table event on Monday, December 9th, at 6:30pm @ SSM Campus. The event is open to anyone interested.

The keynote speaker for this event is Alessandro Chili, CEO at MEDIAMARKETING43 and Director at FLOYD LYNX Ltd. Our guest has also been Manager of International Technology and Media Companies, such as Olivetti and Publicitas. He is specialized in companies’ internationalization strategy and planning.

During this special event, he will discuss the current meaning of Luxury in China and the implications for established Brands, new entries and small companies. He is currently leading his two companies, focusing on international trade of luxury goods. These two companies have joined B2China, a network of Italian companies exporting a variety of products to China and providing export consultancy for several industries.

You will have the opportunity to see the evolution of the Luxury market in one of the leading economies of the world, and real cases will be discussed first-hand. It will be a great chance to learn about Chinese trade development, so make sure you tune in to get a glimpse of this unforgettable event, or come and join us to witness it yourself!