Swiss School of Management is pleased to officially announce the appointment of Dr. Rosanna Perrone as Marketing Director.
Dr. Perrone’s trajectory within the institution reflects a rare alignment of academic rigor and cultural foresight. Having entered the SSM community as an MBA candidate, she subsequently joined the faculty as a Professor at SSM Rome while consistently demanded more from the educational landscape, culminating in her historical achievement as the first-ever Doctoral Graduate of Cohort 1. Her groundbreaking research on the intersection of eLeadership, Communication with emerging technologies and artificial intelligence has rewritten the framework for modern corporate sovereignty.
With over a decade of international experience in corporate communication and brand transformation, Dr. Perrone has spent this time quietly architecting the reputation, identity, and narrative of global brands within highly complex socio-cultural landscapes. Specializing in corporate reputation management within complex scenarios, she has masterfully combined analytical vision with the ability to govern brand identity and value perception. In her new capacity, Dr. Perrone will oversee all global marketing strategies, bridging institutional heritage with cutting-edge vanguard innovation to cultivate the next generation of global visionaries.
“The appointment of Dr. Perrone represents a moment of profound pride for our institution and perfectly embodies the founding values of the Swiss School of Management. Rosanna has demonstrated not only extraordinary academic rigor, but also a forward-thinking strategicvision capable of anticipating the challenges of the global future. Seeing one of our brilliant Doctoral Alumna take the helm of global marketing is tangible proof of our commitment to cultivating leaders who can rewrite the rules of international business.“
(Dr. Massimiliano Bracalè, President)
“True leadership is earned through the relentless pursuit of truth, knowledge, and discipline. To educate the conscience of a new generation of leaders is a profound responsibility. I accept this call not as a title, but as a mandate to redefine how the world understands business education.”
(Dr. Rosanna Perrone)
