On Wednesday, Dr. Ahmed Sobhy, Dean and Chancellor of SSM Cairo, together with Mr. Gilbert Chopard, Director of the SSM Geneva Center, represented the Swiss School of Management at the B2B session organized by SwissCham Egypt in collaboration with the Geneva Chamber of Commerce and Industry.
The event brought together distinguished representatives from the Swiss and Egyptian business communities to explore new opportunities for collaboration and economic growth. It served as a valuable platform to exchange ideas, share insights, and foster stronger international business ties between Switzerland and Egypt.
Participating in such initiatives reflects SSM’s ongoing commitment to building global partnerships and promoting cross-border dialogue in business and education. Through these engagements, the Swiss School of Management continues to bridge academic excellence with real-world impact.