Swiss School of Management

Bachelor of Business Administration

Pamudi Bhagya
“At the Swiss School of Management, I had a chance to rebuild myself. I had the chance to improve my skills, meet new friends and professors, and also participate in lots of international experiences. I am really grateful for having chosen SSM; it’s not only a place where we can learn but also a place to train and experience the real business world.”
Pamudi Bhagya
BBA Candidate | SSM Rome

Blended Method:

The program is available in person or online through our blended study method. Every class session is live-streamed online and recorded onto our online platform, allowing our students to have all the tools they need to be successful in their program

The Bachelor of Business Administration (BBA) is designed to give a broad knowledge of the functional areas of a company and their interconnection while also allowing specialization in a specific field. BBA programs expose students to various subjects and allow students to specialize in particular academic areas. The degree also develops the student’s practical managerial communication skills. The program incorporates training and practical experience through case studies, presentations, internships, industrial visits, and interaction with experts.

The Bachelor of Business Administration (BBA) is a full-time, 180 ECTS program divided into three years; Sophomore, Junior, and Senior. Students who did not complete their Freshman year in their Secondary studies may be required to complete a Freshman level course before they continue to this program. The Swiss School of Management offers the Freshman year through our collaboration with study.com. Classes are lectured by qualified faculty with an International Curriculum. Students also participate in internships, company visits, excursions, forums, symposia, guest speaker presentations/webinars, e-conferences, and much more.

The program culminates with the submission and defense of a thesis on a business-related subject of the student’s choosing. Students who complete the program are awarded the Bachelor of Business Administration degree from the Swiss School of Management.

The Swiss School of Management utilizes an innovative approach to team-based online learning as the Swiss School of Management strongly believes that this approach reflects today’s progressive workplace. The Swiss School of Management’s Bachelor of Business Administration program will open the door to international career opportunities by preparing students for global business.

Intended Student Learning Outcomes  (ISLO's): 
 
 ISLO 1: Students will be able to obtain relevant information and apply analytical decision making and problem-solving skills in accounting; marketing; finance and management
 
ISLO 2: Students will be able to apply their marketing skills in devising a professional marketing plan for a new or existing product or service by integrating marketing concepts, strategies, research, and distribution principles. ISLO 3: Students will be able to apply their finance skills to devise a capital budgeting strategy based on the principles of capital budgeting, capital structure, cost of capital, corporate financing, and asset valuation
 
ISLO 4: Students will be able to apply their planning and control skills to effectively manage production and delivery of goods and services. 
 
ISLO 5: Students will be able to demonstrate the ability of identifying emerging trends in management and leadership theories through research of academic literature 
 
ISLO 6: Students will be able to utilize their research skills to obtain and process information, in particular statistical and quantitative data, necessary for the decision making process. 
 
ISLO 7: Students will be able to project adequate teamwork traits while presenting, explaining and discussing business decisions.   

Students seeking admission to the BBA program must have completed their secondary education equivalent to:

  • Swiss Matura, German Abitur, French Baccalaureate, English ‘A’ levels or Italian Diploma di Scuola Secondaria Superiore.
  • International Baccalaureate, a US High School Diploma, International general certificate of secondary education (IGCSE) at ordinary level (O Level) and general certificate of education at advanced level (GCE A level) with 7 different subjects (5 at ordinary level and 3 at advanced level)
  • All Arab official secondary certificates (As certified by local governments)

 

All other applicants with 12 years of schooling up to high school who do not satisfy any of the above conditions stated in items 1, 2 and 3 (such as the US) should enroll via study.com in our collaborated freshmen program to accomplish 30 credits of general education courses before joining the sophomore year.

Students from the US, or holders of high school degrees that require a foundation year, should take the courses shown in the table below in order to qualify for the first year in our BBA program. 

Applicants for the Bachelor of Business Administration program are exempted from an English Exam provided they completed their secondary schooling at a recognized school where the medium of teaching is English.

– Test of English as a Foreign Language (TOEFL PBT) – minimum score: 60

– Internet Based Test (iBT) – minimum score: 71

– International English Language Test (IELTS) – minimum score: 6.5

– Pearson Test of English Academic Score Report – minimum score: 50

– Duolingo English Test – minimum score: 100

 

Applicants for the Bachelor of Business Administration program are exempted from an English Exam provided they completed their secondary schooling at a recognized school where the medium of teaching is English.– 4-skill Michigan English Test (MET) – minimum score: 55

– Michigan Examination for the Certificate of Competency in English (ECCE) – minimum score: 650/LP

– Michigan Examination for the Certificate of Proficiency in English (ECPE) – minimum score: 650/LP

SSM allows candidates who do not hold recognized secondary school certificates as per the entry criteria to enrol at the BBA program Level and take courses toward a degree from SSM.

Such applicants should have gained at least 10 years of leadership experience and passed any of the designated internationally approved English Exams stated within the entry criteria section of the BBA program.

Applicants aiming to join the BBA program and who have already started a bachelor’s level program in an authorized institution other than SSM are subject to the below transfer policy:

        An official transcript of record showing courses and grades earned must be scanned.

        The admissions department validates the authenticity/legality of the transcript and its issuing institution.


–        Documents presented in any language except English, Italian, German, Spanish, and French require translation from a legal sworn translator. 

        Once authenticity is proven, a copy the transcript is sent to the transfer committee comprised of the Academic Dean and Head of Admissions.

        The Academic Dean matches and maps the transcript courses with a passing grade against SSM’s list of courses for transfer equivalence decisions. Certain courses, even though passed, might not be transferred in case they substantially differ from SSM’s bachelor’s courses.  

        The committee then approves transfer of credits of courses that are only passed and strictly denies transferring credits of failed courses based on the Academic Dean’s transfer equivalence decision.

        The number of credits to be transferred are modified so that they fit a common practice or norm used for conversion into the European Credit Transfer and Accumulation System (ECTS).

        SSM grants up to 40% credits to transferring students of the BBA program requirements at SSM; thus, students need to accomplish at least 60% of their course requirements at SSM so that they earn SSM’s Bachelor’s degree.

Overview: 

The first year of the Bachelor of Business Administration degree explores in-depth and complex contexts of how businesses’ goals ensure they gain and maintain a competitive advantage. This is equivalent to the Sophomore year of the three-year Bachelor Administration Program level. The Program awards 60 ECTS or 30 US Credits.

The three-year course begins with the fundamentals of business administration, which positions students for advanced options later in the program. The Swiss School of Management’s undergraduate curriculum is designed to give students the maximum degree of choice and flexibility while also providing insights into all management’s major fields and functions. Students will take business courses from many different disciplines and will have the opportunity to concentrate on one or several significant areas in the third year of study.

 

  COURSE NUMBER   COURSE TITLE   COURSE TYPE TOTAL COURSE CREDIT/ CLOCK HOURS
BUS 200 INTRODUCTION TO BUSINESS Core/Required 2 US Credits/ 4 ECTS
BEN 201 BUSINESS ENGLISH Elective 2 US Credits/ 4 ECTS
FIN 210 INTRODUCTION TO FINANCE Core/Required 2 US Credits/ 4 ECTS
MKT 220 INTRODUCTION TO MARKETING Core/Required 2 US Credits/ 4 ECTS
STA 210 MANAGERIAL STATISTICS Core/Required 2 US Credits/ 4 ECTS
COM 210 COMMUNICATION SKILLS Core/Required 2 US Credits 4 ECTS
MIS 210 MANAGEMENT INFORMATION SYSTEMS Core/Required 2 US Credits/ 4 ECTS
ACC 210 MANAGING ACCOUNTING COSTING AND BUDGETING Core/Required 2 US Credits/ 4 ECTS
MGT 210 MANAGEMENT Core/Required 2 US Credits/ 4 ECTS
MAT 210 MATHEMATICAL TOOLS FOR BUSINESS Core/Required 2 US Credits/ 4 ECTS
ECO 210 ECONOMICS Core/Required 2 US Credits/ 4 ECTS
COR210 COMMERCIAL CORRESPONDECE Core/Required 1 US Credits / 2 ECTS
TQM 210 TOTAL QUALITY MANAGEMENT Core/Required 2 US Credits/ 4 ECTS
SMG 220 SALES MANAGEMENT Core/Required 2 US Credits/ 4 ECTS
FOL211 FOREIGN LANGUAGE Elective 2 US Credits/ 4 ECTS
FOL212 FOREIGN LANGUAGE Elective 2 US Credits/ 4 ECTS
LAW 220 BUSINESS LAW Core/Required 2 US Credits/ 4 ECTS
LEA 220 LEADERSHIP MOTIVATION & GROUP DYNAMICS Core/Required 2 US Credits/ 4 ECTS
INT 220 INTERNSHIP Capstone 1 US Credit/ 2 ECTS

Year 1 Course Descriptions:

This course provides a comprehensive introduction to Business and the world surrounding it. It will introduce candidates to the different departments, units, and operations companies face in this ever-changing world and economy. The course will guide you through the changes that are reshaping the business world and the ways we understand them.

This program is designed for non-native English speakers. It aims to improve their oral,

written, and listening comprehension language skills while making them more effective

communicators in a business environment. In addition, the individual and group activities focus on continuously increasing their use of appropriate vocabulary and grammatical structures while learning how to negotiate and make effective presentations.

This course aims to help students acquire skills in the main principles of Finance and its application to the Business world. In particular, students will learn the impact of Finance in Business, the basic Capital Investment Decisions, and the Management of Working Capital. Finally, students will learn some techniques for Financing a Business.

This course introduces students to the concepts and skills needed to create and critique effective marketing. Marketers in all organizations require an understanding of the many facets of marketing beyond simply advertising or communications. The American Marketing Association defines marketing as:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The course focuses on the role of marketing and its importance in contemporary organizations and society. During the session, students will critically explore marketing principles, concepts, and models from a practical perspective. Beyond studying marketing theory, students will analyze a variety of real-world examples and case studies. Organizations must create a balanced, coordinated marketing mix where all marketing activities work together. Marketing also requires combining qualitative and quantitative analysis to understand and reveal insights into the internal and external environment. The course combines lectures, class discussions, case studies, assignments, and exams to achieve this. The remainder of this syllabus describes the course and students’ responsibilities.

Understanding customers today is the key to giving them good service. To provide good customer care, you must deliver what you promise. But great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

This course aims to help students acquire skills in the elaboration, representation, and interpretation of business data with the support of statistical and mathematical tools. In particular, students will learn how to process and present in MS Excel some essential data. Finally, students will learn how to apply descriptive statistical measures to businesses.

The course will be divided into 16 Chapters, Assignments, and Final Written Exam. It will take students through oral and written business communication skills, critical thinking and analytical reasoning, ethical decision-making, teamwork, and professionalism.

Student participation in class, including homework, Assignment, and Final exam, represent the tools for evaluating the students (see Table 1). These practices will comprise critical thinking, theory, case study, and actuality.

Students will be motivated to perform interactive activities and participate actively by brainstorming, presenting, attending, and asking questions. Enhancing presentation and writing skills will be an integrated task.

Computers are everywhere. Software is eating the world.

The introduction of the iPhone started the Digital Era, a period of explosive digital diffusion. During the Covid19 pandemic, digital has been helping us to survive, maintain and even foster personal relations, and work and manage businesses remotely.

But what is a computer? How does it work? What will be its evolution? What is a Quantum

Computer? What is a network of computers? What is the Internet? What is Web 3.0? What is ERP, Cloud Computing, and Cybersecurity? What kind of decisions will managers be required to take regarding IT?

This course provides a comprehensive introduction and guide to the notions and history behind managerial practices. It will also introduce candidates to the concepts of organizing and planning in an ever-changing, diverse, and global market. The course will also allow each candidate to develop presentation skills focusing on professionalism and critical thinking.

Management is achieving organizational goals by engaging in the four functions of planning, organizing, leading, and controlling. Management entails reaching essential goals and knowing how to perform the primary functions of management. The course introduces the significant management tasks and provides an overview of organizational activities.

This course aims to prepare the students to meet the demands of today’s business world with the proven, practical dual approach to using MS Excel. In particular, students will learn the traditional methods of calculating. Finally, the students will learn the essential functions of MS Excel in applying the Math concepts.

The course will be divided into 16 Chapters, an Assignment, and a Final Written Exam. It will take students through oral and written business communication skills, critical thinking and analytical reasoning, ethical decision-making, teamwork, and professionalism. Student participation in class, including homework, Assignment, and Final, Exam represents the tools for evaluating the students (see Table 1). These practices will comprise critical thinking, theory, case study, and actuality. Students will be motivated to perform interactive activities and participate actively by brainstorming, presenting, attending, and asking questions. Enhancing presentation and writing skills will be an integrated task.

This course will introduce you to the economic principles and policies affecting the economy while also introducing you to ethical principles, how they relate to economic principles, and how they may affect policies and the economy. Concerning economic principles, we will examine both microeconomics (the study of individual decision-making by consumers and businesses) and macroeconomics (the study of social-level problems that most often are reported in the evening news, e.g., economic growth, inflation, unemployment, government spending, and taxes, money and interest rates and international exchange and trade). Concerning ethical principles, we will briefly examine ethical principles in general but focus on the applications of ethical principles in economic contexts. This course aims to introduce you to the terms and concepts of economics and ethics that will allow you to understand and critically analyze the economy’s condition, the various economic policies proposed to help the economy, and the role ethics play in shaping financial performance and policies.

The course will take students through focus, statistical methods, controlling, and measuring quality to obtain a holistic view of total quality management. The scope is to understand quality assessment and how to monitor quality clearly. A final examination will complement presentations in creating the final grade. Students will be motivated to participate actively by presenting, attending, and asking questions.

The course will be divided into ten Chapters, an Assignment, and a Final Written Exam. It will take students through personal selling, objectives, and personal selling strategies, 

including communication skills, building trust, planning, customer service, adding value, etc. The scope is to obtain a clear and direct understanding of the sales process and how to optimize sales by meeting the client’s needs. Student participation in class, including homework, Assignment, and Final Exam, represent the tools for evaluating the students. These practices will comprise critical thinking, theory, case study, and actuality. Students will be motivated to perform interactive activities and participate actively by brainstorming, presenting, attending, and asking questions. Enhancing presentation and writing skills will be an integrated task.

Why Study a Foreign Language?


Over the past decades, our world has become more interdependent, and new technologies have allowed us to work in close contact with people worldwide. As relationships with countries grow, so does the need to speak a foreign language. We have an enhanced need for enlightened citizenship that is both culturally and linguistically prepared to function in today’s world. Studying foreign languages teaches and encourages respect for other people, fostering an understanding of the interrelation of language and human nature. Foreign languages expand one’s view of the world, liberalize one’s experiences, and make one more flexible and tolerant.

Ten Reasons to Study Foreign Languages:

  1. Foreign language study creates more positive attitudes and less prejudice toward different people.
  2. Studying a foreign language will improve your chances of getting a job.
  3. Studying a new culture helps you meet new and exciting people.
  4. Dealing with another culture enables people to gain a more profound understanding of their own culture.
  5. The study of foreign languages boots confidence.
  6. Graduates often cite foreign language courses as some of the most valuable courses in college because of the communication skills developed.
  7. Knowing a foreign language makes International travel easier and more pleasant.
  8. Skills like problem-solving and dealing with abstract concepts increase when studying a foreign language.
  9. Foreign language study enhances one’s opportunities in government, business, medicine, law, technology, military, industry, marketing, etc.
  10. A second language improves your skills and grades in math and English and on the SAT and GRE.

At the beginning of the academic year, you will be informed which foreign language the school has chosen for the year. Choosing one language or another depends upon the current trend in the Global Business Environment.

Your journey into foreign languages continues…

Let’s look at 10 more reasons to Study Foreign Languages:

  1. Analytical skills improve when students study a foreign language.
  2. Foreign languages provide a competitive edge in career choices: one can communicate in a second language.
  3. Foreign language study enhances listening skills and memory.
  4. One participates more effectively and responsibly in a multicultural world if one knows another language.
  5. Your marketable skills in the global economy are improved if you master another language.
  6. Foreign language study offers a sense of the past: culturally and linguistically.
  7. Studying a foreign tongue improves the knowledge of one’s language: English vocabulary skills increase.
  8. Studying foreign languages teaches and encourages respect for other peoples: it fosters an understanding of the interrelation of language and human nature.
  9. Foreign languages expand one’s view of the world, liberalize one’s experiences, and make one more flexible and tolerant.
  10. Foreign languages expand one’s worldview and limit the barriers between people: barriers cause distrust and fear.

At the beginning of the academic year, you will be informed which foreign language the school has chosen for the year. Choosing one language or another depends upon the current trend in the Global Business Environment.

Business Law, Commercial Law, and European Law are legal fields that have gained in

importance in recent decades and have increased due to the globalization of economies and the related development of international commerce. We can affirm that Business laws establish the rules that all businesses should follow. This course will introduce students to business law’s basic concepts and problems of Business Law and the International legal system. The course will cover the main topics in this field. Such as the basic principles and sources of EU Law, International Law, and the legal order; the Four Freedoms; the settlement of disputes. Competition Law, Unlawful agreements and concerted practices, Abuse of a dominant position and price policy, Torts, contracts, and Negotiable instruments, the Lifecycle of a Business agreement, and the new EU GDPR principles.

This course aims to unveil the rationales for bringing change in organizational settings and examines the role of strategic leadership in managing organizations. It delves into the details of the nature and processes of an organizational change with a focus on technological, administrative, and process innovation. This course helps students to explore contemporary techniques and procedures to understand, initiate, plan, implement, and communicate change. Lectures, case studies, class exercises, and projects will provide students with a way forward to critically evaluate the process of change management and strategic leadership in organizations.

You must bring proof of at least two months of Internship experience in a local (or virtual-remote) business. In alternative to an internship, would a Study-Abroad experience also be accepted. For the latter option, you must produce a certificate of attendance or academic transcripts from the host institution.

Overview:

In the second year of the three-year program, students expand on the fundamentals they learned during the first year of study. Students will take a critical and practical approach to the core concepts of business administration and management. This is when students begin to move past foundational knowledge and dive deep into the concepts covered in the first year. At the end of the academic year, second-year students will have the opportunity to apply their knowledge in real-life situations through the required internships, which facilitates students to have a skillset beyond just theory but sought-after real-life practical skills in the job market today. This is equivalent to the Junior year of the three-year Bachelor Administration Program level. The Program awards 60 ECTS or 30 US Credits.

 

This program provides more advanced knowledge, understanding, and skills that will enable students to:

 

  • Develop an understanding of the professional world through case studies and field research; 
  • Build an up-to-date knowledge base of management skills applicable to Business Administration within a context of understanding the broader industrial and economic interests.

 

 

COURSE NUMBER

 

COURSE TITLE

 

COURSE TYPE

TOTAL COURSE CREDIT/

CLOCK HOURS

ACC 310ADVANCED ACCOUNTINGCore/Required2 US Credits 4 ECTS
FIN 300

VENTURE CAPITAL AND PRIVATE

EQUITY

Core/Required2 US Credits 4 ECTS
MIS 300

MANAGEMENT INFORMATION

SYSTEMS: DECISION SCIENCE I

Core/Required2 US Credits 4 ECTS
HRM 300HUMAN RESOURCE MANAGEMENTCore/Required2 US Credits 4 ECTS
MKT 300PRINCIPLES OF MARKETINGCore/Required2 US Credits 4 ECTS
MBK 300MONEY AND BANKING BUSINESSCore/Required2 US Credits 4 ECTS
MKT 310CONSUMER BEHAVIORCore/Required2 US Credits 4 ECTS
ECO 300INTERNATIONAL ECONOMICSCore/Required2 US Credits 4 ECTS
MIS301

MANAGEMENT INFORMATION

SYSTEMS: DECISION SCIENCE II

Core/Required2 US Credits 4 ECTS
FIN 310PRINCIPLES OF FINANCECore/Required2 US Credits 4 ECTS
MGT 310INTERCULTURAL MANAGEMENTCore/Required2 US Credits 4 ECTS
LEA 310LEADERSHIP AND CHANGE MANAGEMENTCore/Required2 US Credits 4 ECTS
FOL 300FOREIGN LANGUAGE 3Core/Required2 US Credits 4 ECTS
INT 310INTERNSHIPCapstone4 US Credits 8 ECTS

Year 2 Course Descriptions:

This course aims to help students further develop their skills in some important Accounting topics. In particular, students will learn the principles of Financial Reporting of Accounting information, how to allocate overheads, and how to use Accounting for Control purposes. Finally, students will learn some techniques for measuring business performance.

In this course, students learn how investment banks, VC, and private equity firms operate. Venture capital, private equity, debt and equity financing, financial derivatives, capital structure, investment research, and investing, among other financial topics, are studied and discussed. We cover the functioning of financial markets, analysis of risk and return, analytic tools, valuation of financial assets: stocks, bonds, options; investigative and research techniques, such as reading 10K’s and other public filings for opportunity; valuation methodologies; and qualitative investigative techniques such as talking to company managements. Emphasis is on developing practical analytical tools and social skills necessary to succeed in the world of high finance. For example, students will develop and utilize analytical and presentation tools at investment banks, such as the working group list, comparable spreadsheets, financial models, and other analyses and memoranda.

Good management implies good business decisions. Good business decisions are paramount to excel in running business processes. In any situation exists an optimal path to follow to achieve the strategic goals, and the disciplines of Artificial Intelligence and Operations Research can help find this optimal path among an infinite number of options. When applied to business decisions, those disciplines are typically known as Decision Science, and the tools used in this field are called Business analytics (BA). Business analytics (BA) is the practice of iterative, methodical exploration of an organization’s data via the processing and storage power of modern Information Systems. BA is used by companies committed to data-driven, bottom-up decision-making. BA enables organizations to gain insights that inform business decisions and can be used to automate and optimize business processes. Data-driven companies treat their data as a corporate asset and leverage it for a competitive advantage. Successful business analytics depends on data quality, skilled analysts understanding the technologies and the business, and an organizational commitment to data-driven decision-making.

The course will cover both an overview of the mathematical basics that are behind BA and their possible application limitations, as well as the BA’s significant applications in different Vertical Markets, with a particular focus on Retail. A critical implication of the BA application is Change Management, and a part of the course will be dedicated to this topic.

This course explores the management of human resources from an overview perspective. Topics covered are payroll, compensation and benefits, staffing, training and development, performance appraisals, organizational management, policy, and maintaining effective employee relationships. Students will be exposed to the dynamics of how the human resource department and the company strategically work together to balance employee morale and return on investment. Thought-provoking questions will initiate a well-rounded learning experience of HRM and its business operations.

This course will prepare you to think strategically about marketing in today’s global environment. After successful completion of this course, you will have a basic understanding of the marketing concept, the marketing mix (product, place, promotion, and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research, and competitive analysis. In addition, you will have the opportunity to evaluate and formulate marketing strategies. 

 

Understanding customers today is the key to giving them good service. To give good

customer care, you must deliver what you promise. But great customer care involves

getting to know your customers so well that you can anticipate their needs and exceed

their expectations.

Good management implies good business decisions. Good business decisions are paramount to excel in running business processes. In any situation exists an optimal path to follow to achieve the strategic goals, and the disciplines of Artificial Intelligence and Operations Research can help find this optimal path among options. When applied to business decisions, those disciplines are typically known as Decision Science, and the tools used in this field are called Business analytics (BA). Business analytics (BA) is the practice of iterative, methodical exploration of an organization’s data via the processing and storage power of modern Information Systems. BA is used by companies committed to data-driven, bottom-up decision-making. BA enables organizations to gain insights that inform business decisions and can be used to automate and optimize business processes. Data-driven companies treat their data as a corporate asset and leverage it for a competitive advantage. Successful business analytics depends on data quality, skilled analysts understanding the technologies and the business, and an organizational commitment to data-driven decision-making. 

 

The course will cover both an overview of the mathematical basics that are behind BA and their possible application limitations, as well as the BA’s significant applications in different Vertical Markets, with a particular focus on Retail. A critical implication of the BA application is Change Management, and a part of the course will be dedicated to this topic.

 

Analyzes consumer motivation, buying behavior, market adjustment, product innovation, and adaptation; consumer market measurement, including a survey of economic and behavioral science theories of consumer market behavior, producer and intermediary reactions. Consumer decision-making is evaluated as to psychological drives, and sociological concepts used by producers, channel intermediaries, and consumers; it considers methods and techniques for measuring consumer behavior and analyzing consumer markets.

This course aims to help the students acquire skills in macroeconomics theory linked to business management across all fields. In particular, the students will learn the practical use of macroeconomics and how it affects the decision-making process—the main macroeconomic variables affecting business decisions and the potential strategies to adopt. Finally, the students will learn basic methodologies to present their analysis and draw their main conclusions.

Good management implies good business decisions. Good business decisions are paramount to excel in running business processes. In any situation exists an optimal path to follow to achieve the strategic goals, and the disciplines of Artificial Intelligence and Operations Research can help find this optimal path among infinite number of options. When applied to business decisions, those disciplines are typically known as Decision Science, and the tools used in this field are called Business analytics (BA). Business analytics (BA) is the practice of iterative, methodical exploration of an organization’s data via the processing and storage power of modern Information Systems. BA is used by companies committed to data-driven, bottom-up decision-making. 

 

BA enables organizations to gain insights that inform business decisions and can be used to automate and optimize business processes. Data-driven companies treat their data as a corporate asset and leverage it for a competitive advantage. Successful business analytics

depends on data quality, skilled analysts understanding the technologies and the business, and an organizational commitment to data-driven decision-making. The course will cover both an overview of the mathematical basics that are behind BA and their possible application limitations, as well as the BA’s significant applications in different Vertical Markets, with a particular focus on Retail. A critical implication of the BA application is Change Management, and a part of the course will be dedicated to this topic.

This course aims to help students acquire skills in the main principles of Finance and its application to the Business world. In particular, students will learn the impact of Finance in Business, the basic Capital Investment Decisions, and the Management of Working Capital. Finally, students will learn some techniques for Financing a Business.

The course will also support the development of students’ skills in the areas of cultural sensitivity and the ability to create more sophisticated conceptions of cross-cultural encounters. It will move the students from the traditional dualistic ‘black or white’ way of thinking towards a more relativist one ‘with all shades of grey in between.’

During your first-year studies, you have learned to use Leadership to structure and plan the future. You were designing your roadmap for the future. In the second year, you will use your leadership skills to motivate and lead others to change or to make a change.

In the second your of your Bachelor’s Studies, you will learn another new language and culture.

Congratulations,  you should have attended at least one of the foreseen Foreign Languages of the Swiss School of Management Bachelor Program by now.

Here are 5 good reasons to learn a foreign language:

  • Foreign language study will completely improve your traveling experience.
  • As immigration increases, we must prepare for American society’s changes.
  • One is at a distinct advantage in the global market if one is as bilingual as possible.
  • Foreign languages open the door to art, music, dance, fashion, cuisine, film, philosophy, and science…
  • Foreign language study is simply part of an elementary liberal education: to “educate” is to lead out, out of confinement, narrowness, and darkness.

The School will communicate before starting the new academic year which foreign language will be chosen for this course.

Overview: 

The objective of the program’s final year leading to the Bachelor of Business Administration Degree is to provide the student with a solid and well-rounded education in business and business administration. A primary core curriculum offers an accounting, management, marketing, and economics foundation. This core is augmented by specialized courses to meet individual goals and career objectives. Special emphasis is given to personality development to become a competent manager or entrepreneur. It concludes with submitting a thesis paper presenting the research results and analysis of a business problem. The basic philosophy of this program is to train the student to become a mature, conscientious, and responsible individual who is sincere in their desire for education. The final year of the program advances participants in Business Administration from a basic understanding to a specialized foundation by providing opportunities for students to:

 

  • Construct and elaborate creative thinking skills such as reflective, critical, and realistic thinking.
  • Develop a strong sense of entrepreneurship, business ownership, and financial acumen that prepares students to perform in a competitive economic environment.
  • Experience a proper personal development path intended ultimately to help situate, plan, and set realistic career goals for achieving a fulfilling personal and professional pathway.
  • Students have the prerogative of choosing their specialization (major) in their third year of study.

     

      COURSE NUMBER   COURSE TITLE   COURSE TYPE   TOTAL COURSE CREDIT/ CLOCK HOURS
    FIN 410 INTERNATIONAL FINANCE Core/Required 2 US Credits 4 ECTS
    MKT 430 STRATEGIC MARKETING Core/Required 2 US Credits 4 ECTS
    ICT 410 INFORMATION SYSTEMS Core/Required 2 US Credits 4 ECTS
    FOL 400 FOREIGN LANGUAGE Elective 2 US Credits 4 ECTS
    FIN 420 FINANCIAL PLANNING & BUDGETING Core/Required 2 US Credits 4 ECTS
    MGT 410 ORGANIZATIONAL BEHAVIOR Core/Required 2 US Credits 4 ECTS
    LEA 450 STRATEGIC LEADERSHIP AND CHANGE Core/Required 2 US Credits 4 ECTS
    GLB 410 BUSINESS IN A WORLD ECONOMY Core/Required 2 US Credits 4 ECTS
    ICT 410 INFORMATION SYSTEMS Core/Required 2 US Credits 4 ECTS
    INT 410 INTERNSHIP Core/Required 3 US Credits 6 ECTS
    GRD 499 THESIS Capstone 3 US Credits 6 ECTS
      International Week    

    Year 3 Course Descriptions:

    This course mainly focuses on international financial management, viewed primarily from the perspective of managers doing business overseas, including managing foreign exchange exposure, foreign direct investment decisions, and multinational capital budgeting. Other topics covered include trends in international banking, the balance of payments, the determination of exchange rates, and the LDC debt crisis. Such issues as financing international trade and country risk analysis for investment decisions will also be covered.

    The philosophy underlying this course is that marketing-oriented companies put customers first, are geared for long-term success, and that this orientation must be championed by top management and infused throughout the organization. In addition to this overall culture, strategic marketing requires knowledge, skills, and competencies in various techniques, such as strategic analysis and planning, implementation via several integrated and synergistic marketing functions and activities, and marketing control aided by multiple marketing metrics and digital developments. This course aims to provide students with a firm grasp of the strategic elements of establishing a long-term customer orientation and the operational techniques required of marketing managers to implement a strategic marketing orientation successfully.

    Permanent innovation, disruptive technological, social, and economic changes are critical characteristics of the “New” Economy, drastically impacting on any part of our business and personal life. Information Technology (IT) is at the center of the Digital Transformation of companies for the optimization, redesign, or reinvention of their business in response or, better, in anticipation of the disruptive impact of emerging technologies and new business models. All managers are directly or indirectly concerned with IT. Either because they work in the IT department or are involved in defining, purchasing, deploying, and using IT infrastructures, software, and applications.

    For the third year in a row, you will be facing a new challenge by getting to approach a new language among the following: German, Italian, Russian, Chinese, Hindi, or Spanish. 

    This course explores how current economic conditions impact household finances before showing you how to manage yours more effectively. You will find out whether you have bad financial habits and how to address them; discover a simple four-stage model for making sound financial decisions; examine the two components of household budgeting – income and expenditure – and how to manage them; and look at a key area of household spending – insurance.

    This case and the experience-based course focuses on behavioral aspects and the interactions between the firm and its employees. It strives to trace a path that is informed by various science-based disciplines (most notably social psychology) and is directly relevant to the practice of management in the firms of today and tomorrow.

    The course is organized into four modules:

    • Introduction
    • Individual Processes and Behavior
    • Interpersonal Processes and Behavior
    • Organizational Processes and Structure.

     

    The first three are extensive and in-depth, while the last is shorter. The readings and class assignments are serious and challenging.

    This course aims to unveil the rationales for bringing change in organizational settings and examines the role of strategic leadership in managing organizations. It delves into the details of the nature and processes of organizational change, focusing on technological, administrative, and process innovation. This course helps students to explore contemporary techniques and procedures used to understand, initiate, plan, implement, and communicate change. Lectures, case studies, class exercises, and projects will provide students with a way to critically evaluate change management and strategic leadership in organizations.

    This course offers an overview of various aspects of the global economy within the field of economic geography and its linkages to related issues of resources, development, international business, and trade. It investigates the phenomenon of globalization and seeks to provide an understanding of today’s increasingly interdependent world. Geographers are interested in examining the difference location makes to how economic activity is organized as globalization makes small differences among places increasingly important. This course recognizes that the economy cannot be treated separately from other social studies domains, so topics such as political, economic theories and models, historical context, consumption trends, the role of telecommunications, and others will be discussed.

    You must bring proof of at least two months of internship experience in a(or virtual-remote) business. An alternative to an internship would be a Study-Abroad experience which will also be accepted. For the latter option, you must produce a certificate of attendance or academic transcripts from the host institution.

    The last part of the BBA program is concerned with your research/thesis. That is a written thesis of approximately 8,000 words that details individual research into an agreed management argument. Your thesis will need to contain an abstract which is an executive summary, as well as more detailed information relating to the study undertaken. The thesis will enable you to inquire about an area of your choice. It will require you to identify an appropriate management issue, undertake adequate background research, apply theoretical knowledge in a practical situation and propose realistic solutions to the problems identified. The thesis thus provides an opportunity for you to demonstrate the knowledge, skills, and competencies that you acquired during the course, to identify management/business problems, formulate and evaluate solutions and produce realistic, acceptable recommendations for actions.

 GLOBAL MANAGEMENT

MGT 420

NEGOTIATION SKILLS

Specialization

2 US Credits 4 ECTS

MGT 430

COMPETITIVE STRATEGY

Specialization

2 US Credits 4 ECTS

MKT 450

CASES IN MARKETING

Specialization

2 US Credits 4 ECTS

FIN 450

CASES IN FINANCE

Specialization

2 US Credits 4 ECTS

INTERNATIONAL MARKETING MANAGEMENT

MKT 310

CONSUMER BEHAVIOR

Specialization

2 US Credits 4 ECTS

LMG 410

LOGISTICS MANAGEMENT

Specialization

2 US Credits 4 ECTS

MKT 425

NEW PRODUCT DEVELOPMENT

Specialization

2 US Credits 4 ECTS

MKT 435

SERVICES MARKETING

Specialization

2 US Credits 4 ECTS

ENTREPRENEURSHIP

MGT 435

FAMILY BUSINESS MANAGEMENT

Specialization

2 US Credits 4 ECTS

MGT 440

CASES IN ENTREPRENEURSHIP

Specialization

2 US Credits 4 ECTS

MGT 445

ADVANCED CASES IN ENTREPRENEURSHIP

Specialization

2 US Credits 4 ECTS

FIN 460

MERGERS AND ACQUISITIONS

Specialization

2 US Credits 4 ECTS

FINANCE

FIN 420

CONTEMPORARY CORPORATE FINANCE

Specialization

3 US Credits 6 ECTS

MGT 415

STRATEGIC MANAGEMENT

Specialization

2 US Credits 4 ECTS

FIN 425

COST CONTROLLING & FINANCIAL PLANNING

Specialization

3 US Credits 6 ECTS

Specializations:

BBA in Global Management

Students will learn to navigate national cultures when negotiating deals, resolving disputes, and making team decisions. Rather than offering country-specific protocol and customs, Negotiating Globally provides a general framework to help negotiators anticipate and manage cultural differences, incorporating the lessons of the latest research with a new emphasis on executing a negotiation strategy and negotiating conflict in multicultural teams. We explain how to develop a negotiation planning document and show how to implement the plan, how the cultural environment affects negotiators’ interests, priorities, and strategies, how to distinguish good deals from poor ones and good negotiators from poor ones as well as how resolving disputes is different from making deals, as well as emphasizing on how negotiation strategy can be used in multicultural teams.

The course intends to demonstrate that decisions affecting the firm’s expansion are neither obvious nor entirely determined by the technological or economic forces generally associated with globalization. The course focuses on the concepts of Porter as well as SWOT analysis. Comparisons are drawn between the differences in the fundamental economic, financial, and political factors affecting the firm’s international expansion from purely domestic factors.

The course studies that the internationalization of the firm is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. This course introduces students to the subject of strategy and helps them understand more thoroughly the overall impact of internal and external influences on the firm. The primary purpose of the course is to provide the student with broad insights into the practice of strategic management and its real significance in contemporary multi-national corporations

This course guides you through various Marketing case studies of real businesses using the Harvard Business School Case method.

This course guides you through various Finance case studies of real businesses using the Harvard Business School Case method.

BBA in International Marketing Management

This course introduces the theory of consumer behavior and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, and social and behavioral sciences within the framework of the consumer decision process and its main influencing factors.

You’ll learn from the ground up how a business is run from the ground up, getting principles you can later apply to your own business projects. Coursework focuses on ownership philosophies, business regulation, and structures that can be used to create well-managed businesses. Special topics include employment hierarchies and management structures.

Innovation and new product development are critical to the success of organizations and nations alike. Being first to market with innovative goods or services is essential in increasingly dynamic environments. The interplay between creative, market, and technical requirements is a highly complex process, whether the innovation is new to the world or an incremental development of existing products. Specific outcomes of this course are:

  •       develop familiarity with models of innovation and the marketing and technology interface
  •       understand the importance of new product development to firm performance
  •       learn methods of generating, evaluating, and testing product ideas
  •       identify relevant components and plan a product launch
  •       learn methods of evaluating and monitoring the success of a launch

Theoretical foundations and practical application of marketing of services examined. Topics include the nature of services, marketing framework and the marketing mix for services, service encounter, human factor, and service quality. This course focuses on the key elements (culture, communications, strategy, operations, people, and technology) that marketers must integrate to establish and sustain service excellence and provide customer value. While the course examines broad issues in managing service businesses and the service component of manufacturing firms, a core theme is how customer value is created. Topics include the nature of service products, consumer behavior in service settings, service quality and satisfaction, developing service strategies, managing customer service, service cape strategies, service recovery, and service technologies.

BBA in Entrepreneurship

Family-owned enterprises face particular challenges. The Family Enterprise Challenge is designed to help you address the universal issues as they apply to your own business and family. It combines rigorous learning with practical workshops.

This course leads you through different Marketing case studies of real companies using the Harvard Business School Case method

This course guides you through various Marketing case studies of real businesses using the Harvard Business School Case method.

The course’s primary objective is to develop a comprehensive understanding of mergers and acquisitions (M&A) from the corporate executive’s perspective. This course will cover all significant elements of the acquisition process, including corporate strategy, valuation, due diligence, financing decisions, transaction structures, restructuring options, takeover defense, and integration. It will also use cases and real-world applications to develop the skills necessary to prepare and evaluate the rationale for a proposed transaction.

BBA in Finance

This course aims to help students develop their skills in some important aspects of Corporate Finance. In particular, students will learn about the structure of the Financial Marketplace, how to evaluate Bonds and Common Stocks, and the techniques of capital structure and intermediate-term financing.

This course introduces students to the subject of strategy and helps them better understand the overall impact of internal and external influences on the firm. The essential purpose of the course is to provide the student with broad insights into the practice of strategic management and its real significance in contemporary multinational corporations.

This course aims to help students acquire skills in correctly using Cost Accounting to support corporate decisions. In particular, students will learn how to work with Cost Configurations, allocate Costs, develop Profitability Analysis, calculate process/ product costs, and the Activity-Based Costing methodology. Finally, students will learn some fundamentals of Planning / Budgeting together with principles of Variance Analysis.

Cost of the program

 

Sophomore year


Application fee€ 200 – due immediately
Enrollment fee€ 3,050 – due immediately after acceptance
First Installment€ 2,400 – due after two months
Second Installment€ 2,400 – due after four months
Total Tuition Fees€ 8,050

Junior Year


Administration fee€ 200 – due immediately
Enrollment fee€ 3,250 – due immediately after acceptance
First Installment€ 2,800 – due after two months
Second Installment€ 2,800 – due after four months
Total Tuition Fees€ 9,050

Senior Year


Administration fee€ 200 – due immediately
Enrollment fee€ 4,000 – due immediately after acceptance
First Installment€ 3,000 – due after two months
Second Installment€ 3,000 – due after four months
  
  
Total Tuition Fees€ 10,200

IMPORTANT: The above tuition and fees do not include the access to our Digital Library, which has an additional cost of 100€ per academic year.

The above tuition fees are for the SSM in Residence Programs in Rome, Barcelona and Brescia. At Swiss School of Management we firmly believe in equity by giving people around the globe the same opportunities to earn an SSM degree. For students applying from areas of the planet with unequal social or economic conditions, we offer different rates. Please contact our in Residence Programs Directors in UAEGCC, & Cairo as tuition fees vary.

Learn more about our Refund Policy.