Bachelor of Business Administration

Program Description

The Bachelor of Business Administration (BBA) is a full-time, 180 ECTS program that is divided into three years. Classes are lectured by qualified faculty with an international curriculum. Students also participate in internships, company visits and excursions, forums and symposia, guest speaker presentations/webinars, e-conferences and much more.

The program culminates with the submission and defence of a thesis, on a business-related subject of the student’s choosing. Students who successfully complete the program are awarded the degree of Bachelor of Business Administration from the Swiss School of Management.

We utilize an innovative approach to team-based online learning, as we strongly believe that this approach reflects today’s progressive workplace. The Swiss School of Management’s Bachelor of Business Administration is the program that will open the door to international career opportunities by preparing students for the world of global business.

Learning Outcomes

  1. Students will demonstrate knowledge of the principles of business administration
  2. Students will demonstrate a high level of global mindedness
  3. Students will exhibit a strong civic engagement and behave ethically in their community

Our Alumni

The Swiss School of Management was a major catalyst in taking me see the world with different eyes and adapting a different approach to life. I could not say that SSM has prepared me just academically, it was as well a life school

Ruslan KikoshRussia

My experience at the Swiss School of Management has been absolutely LIFE CHANGING! Not only was I inspired in ways I’ve never been before, but also was blessed to have formed lifelong friendships that I will take with me forever. Just thinking about it brings happy tears to my eyes

Daniela MancinelliUSA

Entry Criteria

Students seeking admission to the Diploma program must have completed their secondary education equivalent to:

  • Swiss Matura, German Abitur, French Baccalaureate, English ‘A’ levels or Italian Liceo.
  • International Baccalaureate, a US High School Diploma, or equivalent
  • Applicants must have a sound command of English: spoken and written

First Year

The first year of your Bachelor of Business Administration degree explores in depth and in complex contexts how businesses design and operate internal structures and systems that support a businesses’ goals which ensures that they gain and maintain a competitive advantage. This program is equivalent to the Junior (sophomore/freshman) level of the three-year Bachelor of Business Administration Program. The program awards 60 ECTS.

Course Curriculum

You begin your business education in the first year of your freshman’s year at SSM, and you distribute your study of business over three years. As a freshman, you’ll jump right into the basics, which positions you for the advanced options you’ll choose from later. Swiss School of Management’s undergraduate curriculum is designed to give you the maximum degree of choice and flexibility, while also providing insights into all the major fields and functions of management. You will take business courses from many different disciplines and have the opportunity to concentrate in one or several major fields.

The final degree will be awarded by Swiss School of Management upon completion of the BBA program.

Modules during your first year:

BUS200 Introduction to Business

Have you ever wondered what qualities billionaire Warren Buffet, visionary Steve Jobs, or upcoming Jeff Bezos of all have in common? After you finish studying business practices in this course, you may discover that you have some of the same qualities as other successful entrepreneurs. This course is designed as a survey course that will expose you to business terminology, concepts, and current business issues. The intent is to develop a viable business vocabulary, foster critical and analytical thinking, and refine your business decision-making skills. These skills will be acquired by reading relevant material, class exercises, and research assignments in this course that simulate the workplace today. By delving into the five units of this course, you will be able to fine tune your direction and choice of career in business. A major goal of your education is to help you become a citizen who can contribute and compete in an increasingly global environment. Elements of this course will focus on multicultural aspects of markets and business. Additional elements will ask you to look at other countries and evaluate the combination of business models and country characteristics.

BEN201 Business English

This course is designed improve your lingual skills as well as acquainting you with business terminology. It follows a flexible program in order to ensure that once you join SSM, you will be practicing various techniques of how to present yourself in a professional manner. It will include techniques of reading, writing, presenting and debating, which are 4 key elements of communication.

FIN210 Introduction to Finance

This class offers the basic concepts and tools necessary to understand how financial markets work, and how financial instruments are used for sound investment decisions. This knowledge is especially important in the present environment, in the aftermath of the Financial Crisis of 2007-2009, and during the ongoing debt crisis in Europe. Topics covered include the following: models of risk and return; time value of money and net present value; market efficiency, anomalies, and behavioral finance; asset allocation and modern portfolio theory; bonds and interest rates, forwards and futures, options; the structure and performance of the money management industry: pension funds, mutual funds, hedge funds. Effort will be made to relate the course material to current financial issues and problems relevant to practitioners.

MKT210 Introduction to Marketing

The aim of this unit is to enable candidates to understand the purchase decision-making process and how marketing research techniques are used to contribute to the development of marketing plans. This unit explores buyer behaviour and how it is influenced by a range of factors and situations. Candidates will explore the marketing research process and assess the importance of different types of information. The approach is practical and candidates will learn how to prepare and present a research proposal, assess the reliability of market research findings, and use secondary sources of data.

Candidates will then develop the skills needed to assess trends and carry out competitor analysis.

Finally, candidates will consider customer relationship management and how to assess levels of customer satisfaction.

The unit seeks to combine a sound theoretical framework with the development of useful business skills.

  • Understand buyer behaviour and the purchase decision-making process
  • Be able to use marketing research techniques
  • Be able to assess market size and future demand
  • Be able to measure customer satisfaction

STA210 Managerial Statistics

Introduces students to basic concepts in probability and statistics of relevance to managerial decision making. Topics include basic data analysis, random variables and probability distributions, sampling distributions, interval estimation, hypothesis testing and regression. Numerous examples are chosen from quality-control applications, finance, marketing and management.

COM210 Communication Skills

Business communications is a term for a wide variety of activities, including, but not limited to, the following: strategic communications planning, media relations, public relations (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications.

Companies with limited resources may only choose to engage in a few of these activities while larger organizations may employ a full spectrum of communication techniques. Since it is difficult to develop such a broad range of skills, communication professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications that communication professionals may possess are excellent writing ability, good ‘people’ skills, and the capacity to think critically and strategically.

MIS210 Management Information Systems

This unit explores the relationship between data, information and knowledge, as well as analyzing the contribution these have towards the success of organizations. Candidates who aspire to positions in the area of information systems management will develop the fundamental knowledge, understanding and skills necessary for such job roles.

By the end of this unit, you will be able to:

  • Understand the need to manage information and knowledge within organizations
  • Understand the role of ICT in information systems management
  • Understand the links between knowledge management strategy and competitive advantage

ACC210 Managing Accounting Costing And Budgeting

This unit provides candidates with the knowledge, understanding and skills to use cost information for budgeting and forecasting purposes in the management of business.

This unit deals with cost information, both current and future, of businesses. It investigates on how cost data is collected, compiled, analyzed and processed into information that is useful for business managers. Learners will have the opportunity to apply these principles in practice.
The unit then deals with budgetary planning and control. It looks at how to prepare forecasts and budgets and to compare these to actual business results. Learners will again also be exposed to practical experience. Finally, the unit considers different costing and budgetary systems as well as the causes of resulting variances, together with the possible implications and the corrective actions the business will need to take.

If you aspire to managerial positions in businesses, you will develop the financial knowledge, skills and understanding necessary for such job roles.
By the end of this unit you will be able to:

  • Analyze cost information within a business
  • Propose methods to reduce costs and enhance value within a business
  • Prepare forecasts and budgets for a business
  • Monitor performance against budgets within a business

MGT210 Management

Management is a process through which the goals of an organization are achieved and change in the workplace is handled. This process involves using human, financial, and informational resources. The goals of any profit or non-profit business are achieved through the four steps of management: planning, organizing, controlling, and leading. In this unit, you will discover that technical, conceptual, and interpersonal skills are essential to the management process.

MAT210 Mathematical Tools For Business

These courses typically do not go into the same depth as standard courses in the mathematics or science fields. The two most common mathematics courses taken in this form are Business Calculus and Business Statistics. These courses are usually focused on problems from the business world, and the syllabus is adjusted accordingly.

COR210 Commercial Correspondence

Commercial Correspondence is usually a letter/email/fax or any other form of modern communication from one company to another, or between such organizations and their customers, clients and other external parties. The overall style of letter depends on the relationship between the parties concerned. Business letters can have many types of contents, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter’s recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a permanent written record, and may be taken more seriously by the recipient compared to other forms of communication.

ECO210 Economics

Economics is concerned with economic issues and problems related to the business’ organization, management, and strategy. Issues and problems include an explanation of why corporate firms emerge and exist, why they expand horizontally, vertically and spacially, the role of entrepreneurs and entrepreneurship, the significance of organizational structure, the relationship of firms with the employees, the providers of capital, the customers and the government and finally also the interactions between firms and the business environment.

TQM210 Total Quality Management

Total quality management (TQM) consists of organization-wide efforts to install, and make permanent, a climate in which an organization continuously improves its ability to deliver high-quality products and services to customers. While there is no widely agreed-upon approach, TQM efforts typically draw heavily on the previously developed tools and techniques of quality control. TQM enjoyed widespread attention during the late 1980s and early 1990s before being overshadowed by ISO 9000, Lean Manufacturing, and Six Sigma.

SMG220 Sales Management

Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales, through the sale of products and services, and resulting in profit, drive most commercial business. These are also typically the goals and performance indicators of sales management.

FOL210 Foreign Language

At least two foreign languages are mandatory to pass our Diploma program. Studying and living in Italy will push you to gain additional language skills in Italian. The second language will be Chinese.

LAW220 Business Law

Business law consists of many different areas including the following: Contracts, the law of Corporations and other Business Organizations, Securities Law, Intellectual Property, Antitrust, Secured Transactions, Commercial Paper, Income Tax, Pensions & Benefits, Trusts & Estates, Immigration Law, Labor Law, Employment Law and Bankruptcy. It is a branch of law that examines topics that impact the operation of a business.

LEA220 Leadership, Motivation And Group Dynamics

The objective of this unit is to help students acquire and develop skills in relation to effective leadership within organizations. Students will understand and compare different approaches, theories and methodologies about leadership and will practice leadership behaviors through class exercises and assignments.

  • Understand the principal components of a leader’s contribution to high performance working
  • Understand the different ways leadership has been defined, assessed and appreciated in the academic and managerial context
  • Practice different behavior indicators related to leadership skills in a working environment
  • Evaluate elements of key leadership and management theories and translate theoretical constructs to practical applications
  • Have a personal development plan which includes the development of key leadership behaviours.

INT220 Internship

You’re requested to bring a proof of at least two months of Internship experience in local (or virtual-remote) business. In alternative to an internship would a Study-Abroad experience also be accepted. For the latter option you need to produce a certificate of attendance or an academic transcripts from the host-institution.

Second Year

The second year of your program you will expand on the fundamentals you had learned in your first year. You will take a critical and practical approach to the core concepts of business administration and management. This is when you begin move past foundational knowledge and dive deep into the concepts. At the end of the academic year, second-year students have the opportunity to apply their knowledge in real life situations through required internships which facilitates students to have a skillset beyond just theory, but real-life practical skills sought after in the job market today.

Modules during your second year:

ACC310 Advanced Accounting

Get a comprehensive understanding of consolidated financial statements and how to prepare them. Focus on the accounting principles, methods and techniques that relate to particular types of business and nonbusiness entities, including corporations, partnerships, government units, estates and trusts, and nonprofits. Limited time is devoted to exploring certain tax aspects of consolidated financial statements.

FIN300 Venture Capital And Private Equity

Venture capital (VC) is money provided to seed early-stage, emerging and growing companies. Venture capital funds invest in companies in exchange for equity in the companies they invest in, which usually have a novel technology or business model in high technology industries, such as biotechnology and IT. The typical venture capital investment may occur from a seed funding round as the first round of institutional capital to fund growth (also referred to as Series A round) in the interest of generating a return through an eventual exit event, such as an IPO or trade sale of the company. Venture capital is a type of private equity.
In finance, private equity is an asset class consisting of equity securities and debt in operating companies that are not publicly traded on a stock exchange.

A private equity investment will generally be made by a private equity firm, a venture capital firm or an angel investor. Each of these categories of investors has its own set of goals, preferences and investment strategies; however, all provide working capital to a target company to nurture expansion, new-product development, or restructuring of the company’s operations, management, or ownership.

MIS300 Managing Information Systems 1

This course is the second part of Managing Information Systems (MIS) 1. This is not a technology course, although we do explore a number of core technologies used in modern enterprises; nor is it designed to teach you how to use computers effectively, although we certainly take advantage of a range of software applications in our analysis.

Instead, the focus is on how to leverage information systems to effectively operate and grow an enterprise. Whether the organization is a new entrepreneurial start-up, an established business, a non-profit, or a government enterprise, its ability to deliver its mission and implement its strategy could be significantly impeded without knowledgeable individuals to guide the design, acquisition, effective use and support of the information systems that provide the foundation for the organization.

Because the role of MIS is critical for many organizations, it has become an exciting career choice that allows you the flexibility to apply the skills you develop through your study of management information systems to a broad range of disciplines. An organization is made up of four key components; technology, data, processes, and people. A career in MIS can offer you many options, such as taking a strategic approach and becoming a systems or enterprise architect who is an expert in integrating across these components, or becoming a specialist in data analytics, process redesign, or technology management. What distinguishes MIS from other types of information technology is the recognition of the role and the importance of people in both enabling and constraining organizations.

The guiding principle behind this course is that for an enterprise to run efficiently, its information systems need to work efficiently. Modern organizations are simply too complex, with too many people and too much data for work to be done manually or inefficiently.

HRM300 Human Resource Management

Human resource management is a function in organizations designed to maximize employee performance in service of an employer’s strategic objectives. HR is primarily concerned with the management of people within organizations, focusing on policies and on systems. HR departments and units in organizations typically undertake a number of activities, including employee benefits, design and recruitment, “training and development”, performance appraisal, and rewarding (e.g., managing pay and benefit systems). HR also concerns itself with industrial relations, i.e. the balancing of organizational practices with requirements arising from collective bargaining and from governmental laws.

MKT300 Principles of Marketing

Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest, and perhaps simplest and most natural form of marketing, is ‘word of mouth’ (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative.

MBK300 Money And Banking Business

Banking in its modern sense evolved in the 14th century in the rich cities of Renaissance Italy, but in many ways it was a continuation of ideas and concepts of credit and lending that had their roots in the ancient world. In the history of banking, a number of banking dynasties — notably, the Medicis, the Fuggers, the Welsers, the Berenbergs and the Rothschilds — have played a central role over many centuries.
The money supply of a country consists of currency (banknotes and coins) and, depending on the particular definition used, one or more types of bank money (the balances held in checking accounts, savings accounts, and other types of bank accounts). Bank money, which consists only of records (mostly computerized in modern banking), forms by far the largest part of broad money in developed countries.

MKT310 Consumer Behavior

This course introduces the theory of consumer behavior and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioral sciences within the framework of the consumer decision process and its main influencing factors.

ECO300 International Economics

International economics is concerned with the effects upon economic activity from international differences in productive resources and consumer preferences, as well as the international institutions that affect them. It seeks to explain the patterns and consequences of transactions and interactions between the inhabitants of different countries, including trade, investment and migration.

MIS301 Managing Information Systems 2

Any specific information system aims to support operations, management and decision making. An information system is the information and communication technology (ICT) that an organization uses, and also the way in which people interact with this technology in support of business processes.

FIN310 Principles of Finance

In Financial Accounting, we learned that firms are required to keep detailed financial records so that organized reports can be distributed to managers, shareholders, and government regulators. Principles of Finance will focus on what these managers, investors, and government agencies do with this information. It is an introductory course to various fields of finance and is comparable in content to courses that other institutions label as “corporate finance” or “financial management.”

Finance is a broad term. You will find that both managers that compile the financial reports we discussed in financial accounting and stockbrokers working on Wall Street will claim that they work in finance. So what exactly is finance? Finance is the science of fund management. It is distinct from accounting in that. As accounting aims at organizing and compiling past information, finance is geared towards deciding what to do with that information.

In this course, you will be exposed to a number of different sub-fields within finance. You will learn how to determine which projects have the best potential payoff, to manage investments, and even to value stocks. In the end, you will discover that all finance boils down to one concept: return. In essence, finance asks: “If I give you money today, how much money will I get back in the future?” Though the answer to this question will vary widely from case to case, by the time you finish this course, you will know how to find the answer.

You will learn how to use financial concepts such as the time value of money, pro forma financial statements, financial ratio analysis, capital budgeting analysis, capital structure, and the cost of capital. This course will also provide an introduction to bonds and stocks. Upon completion of this course, you will understand financial statements, cash flow, time value of money, stocks and bonds, capital budgeting, ratio analysis, and long term financing, and apply these concepts and skills in business decisions.

MGT310 Intercultural Management

The globalization of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and intercultural diversity management. This has led to an increased appreciation by companies that managing cultural differences properly can be a key factor in getting things done effectively across borders. With increased contact of personnel and customers from diverse cultural backgrounds, there is a growing demand for businesses to understand and manage the diverse values, perceptions, business worldviews and behaviour of corporations, staff, and its customers. Intercultural communication and management is an interdisciplinary human resources field concerned with facilitating communication, management and effective interaction of personnel and customers across borders.

LEA310 Leadership & Change Management

During your Diploma studies, you have learned to use Leadership as a way to structure and plan the future. You were designing your roadmap for the future. In the second year, you will use your leadership skills to motivate and lead others to change or to make a change.

FOL300 Foreign Language

In the second your of your Bachelor Studies you will learn another new language and culture.

INT310 Internship

You’re requested to bring a proof of at least two-months of Internship experience in local (or virtual-remote) business. In alternative to an internship would a Study-Abroad experience also be accepted. For the latter option you need to produce a certificate of attendance or an academic transcripts from the host-institution.

Final Year

The Bachelor Degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs expose students to a variety of “core subjects” and allow students to specialize in a specific academic area. The degree also develops the student’s practical managerial skills, communication skills and business decision-making capability. Many programs incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.

Academic Curriculum – Core Courses

FIN410 International Finance

This course focuses on international financial management and international trade. Topics in financial management, viewed primarily from the perspective of managers doing business overseas, include the management of foreign exchange exposure, foreign direct investment decisions, and multinational capital budgeting. Other topics covered include trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown.

MKT430 Strategic Marketing

This course examines the development and implementation of marketing strategies by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasted and contextual possibilities, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, financial models for marketing strategists, portfolio models, strategic assessment of offerings, marketing strategy implementation systems. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

ICT410 Information Systems

This course will give you the following insights:

  • Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems
  • Overview of Projects and Project Management
  • Methods in the content of IT Systems
  • Display a critical awareness of best practice in relation to information systems development projects.
  • Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas.
  • Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions.
  • Conduct appropriate research into the use of information systems; understand the full life cycle of an integrated system.

FOL400 Foreign Language

For the third year in a row, you’ll be facing a new challenge by getting to approach a new language among following: German, Italian, Russian, Chinese, Hindi or Spanish.

FIN420 Financial Planning & Budgeting

This course will give you the following insights:

  • Understand the strategic planning process
  • Translate strategic plans into financial plans and budgets
  • Appreciate the significance of the complimentary roles of both budget approvers and holders
  • Distinguish among various types of budgets, and apply budget variances for controlling costs
  • Realize the impact of financial plans and budgets on the business’s cash flow management
  • Explain the step-by-step preparation of the master budget
  • Apply capital budgeting techniques to assess the viability of capital investment projects

MGT410 Organizational Behavior

This case and experience-based course focuses on behavioral aspects of the firm and its employees. It strives to trace a path that is informed by various science-based disciplines (most notably social psychology) and is directly relevant to the practice of management in firms of today and tomorrow.

The course is organized into four modules:

  • Leadership and Transformation
  • Motivation, Incentives, and Organizational Control Systems
  • Team Effectiveness
  • Decision Making

The first three are extensive and in-depth, while the last is shorter. The readings and class assignments are serious and challenging. It is not simply a master class on steroids, but a rigorous and demanding graduate level course.

LEA450 Strategic Leadership & Change

The goal of this course is to help you develop a mental map of how to think about businesses and organizations strategically. The emphasis will be on exerting influence through strategy, organizational design, organizational culture and leading change efforts. F2F leadership influence is addressed in Tactical Leadership. More specifically, this course is intended to help you:
1. Develop a set of mental maps about strategic thought, organizational culture, and leading strategic change.
2. Practice strategic thinking and strategic change planning.
3. Enhance your model of leading and managing change.
4. Develop a charter for an organization.

GLB410 Business in a World Economy

Business today participates directly or indirectly in the global economy. Purely domestic markets have almost ceased to exist. In your career, you will be interacting with businesses and managers across the world. International Business is a survey of the global business environment and its effects on the operation of service and product organizations. The subject examines the impact of international economic activities and financial institutions on international management, as well as the challenges of the global environment including governments, customs, and cultures.

INT410 Internship

You’re requested to bring a proof of at least two-months of Internship experience in local (or virtual-remote) business. In alternative to an internship would a Study-Abroad experience also be accepted. For the latter option you need to produce a certificate of attendance or an academic transcripts from the host-institution.

GRD499 Thesis

By the end of the BBA program you will be able to apply what you have learnt to your company and elaborate your own business project. You will raise your own questions, decide which methods can be used and, by a comprehensive analysis, conclude to your own recommendations. The summary of the business project, or thesis, should present an original argument, business case or business plan that is carefully documented from primary and/or secondary sources.
The thesis must have a substantial research component and a focus that falls within the scope of topics studied during your specialization. It must be written under the guidance of an advisor who is knowledgeable in this area of study. As the final element in the bachelor’s degree, the thesis gives you an opportunity to demonstrate expertise in the chosen research area. The thesis should present and investigate a hypothesis or a research question.
Alternatively, you can construct a business plan. A business plan is a formal statement of a set of business goals, the reasons that are believed attainable, and the plan for reaching those goals. It includes a description of a company or small business, its services and/or products and how the business will achieve its goals.
The plan includes the overall budget, current and projected financing, a market analysis and its marketing strategy approach. In a business plan, a business owner projects revenues and expenses for a certain period of time and describes operational activity and costs related to the business.

Majors to choose from:

Global Management Specialization Courses

MGT420 Negotiation Skills

Students will learn how to navigate national cultures when negotiating deals, resolving disputes, and making decisions in teams. Rather than offering country-specific protocol and customs, Negotiating Globally provides a general framework to help negotiators anticipate and manage cultural differences, incorporating the lessons of the latest research with new emphasis on executing a negotiation strategy and negotiating conflict in multicultural teams. We explain how to develop a negotiation planning document and show how to execute the plan, how the cultural environment affects negotiators’ interests, priorities, and strategies, hot to distinguish good deals from poor ones and good negotiators from poor ones as well as how resolving disputes is different from making deals, as well as emphasizing on how negotiation strategy can be used in multicultural teams.

MGT430 Competitive Strategy

The course intends to demonstrate that decisions affecting the expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. The course focuses on the concepts of Porter as well as SWOT analysis. Comparisons are drawn between the differences of the fundamental economic, financial, and political factors affecting the international expansion of the firm from purely domestic factors. The course studies that the internationalization of the firm is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. This course introduces students to the subject of strategy and helps them understand more thoroughly the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.

MKT450 Cases in Marketing

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

FIN450 Cases In Finance

This course leads you through different Finance case studies of real businesses using the Harvard Business School Case method.

International Marketing Management Specialization Courses

MKT310 Consumer Behavior

This course introduces the theory of consumer behavior and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioral sciences within the framework of the consumer decision process and its main influencing factors.

MGT425 Small Business Retail Strategy

You’ll learn from the ground up how a business is run, getting principles you can later apply to your own business projects. Coursework focuses on ownership philosophies, business regulation and structures that can be applied to create well-managed businesses. Special topics include employment hierarchies and management structures.

MKT425 New Product Development

Innovation and new product development are critical to the success of organizations and nations alike. In increasingly dynamic environments, being first to market with innovative goods or services is essential. The interplay between creative, market and technical requirements is an extremely complex process whether the innovation is new to the world or an incremental development of existing products. Specific outcomes of this course are:

  • develop familiarity with models of innovation and the marketing and technology interface
  • understand the importance of new product development to firm performance
  • learn methods of generating, evaluating and testing product ideas
  • identify relevant components and plan a product launch
  • learn methods of evaluating and monitoring the success of a launch.

MKT435 Services Marketing

Theoretical foundations and practical application of marketing of services examined. Topics include the nature of services, marketing framework and the marketing mix for services, service encounter, human factor and service quality. This course focuses on the key elements (culture, communications, strategy, operations, people and technology) that marketers must integrate to establish and sustain service excellence and provide customer value. While the course examines broad issues in managing service businesses and the service component of manufacturing firms, a core theme is a how customer value is created. Topics include nature of service products, consumer behavior in service settings, service quality and satisfaction, developing service strategies, managing customer service, services cape strategies, service recovery and service technologies.

Entrepreneurship Specialization Courses

MGT435 Family Business Management

Family-owned enterprises face special challenges. The Family Enterprise Challenge is designed to help you address the universal issues as they apply to your own business and family. It combines rigorous learning with practical workshops.

MGT440 Cases In Entrepreneurship

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

MGT445 Advanced Cases in Entrepreneurship

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

FIN460 Mergers And Acquisitions

The primary objective of the course is to develop a comprehensive understanding of mergers and acquisitions (M&A) from the perspective of the corporate executive. This course will cover all
major elements of the acquisition process including corporate strategy, valuation, due diligence, financing decisions, transaction structures, restructuring options, takeover defense and
integration. It will also uses cases and real-world applications to develop skills necessary to prepare and evaluate the rationale for a proposed transaction.

Hospitality Management Specialization Courses

HOM410 Hotel & Tourism Management

This course welcomes students into the exciting and diverse hospitality and tourism industry. While providing an understanding of the scope and complexity of the industry, the course covers key hospitality issues, management definitions, and career opportunities available in restaurants, hotels, beverages operations, casinos, theme venues, entertainment centers, cruise lines, and countless other hospitality and tourism businesses

HOM415 Front Office Operations & Management

On completion of this module students will be able to:

  • Describe the range of front office operations and their functions
  • Discuss the importance of communication with other sections within the hotel
  • Explain the important role front office plays in selling the hotel and all its facilities
  • Demonstrate reception procedures and explain how they contribute to customer satisfaction
  • Explain the implications of key legislation for reception operations
  • Demonstrate and explain the suitability of reception procedures for different types of hotel outlets

HOM420 Hospitality Marketing & Sales

On successful completion of this module, students should be able to:

  • Analyze and understand the role of marketing and its applications in a hospitality and tourism industry
  • Develop marketing communications plans for the hospitality and tourism industry
  • Understand and define the customer’s needs
  • Examine the role of sales in the hospitality and tourism industry
  • Develop marketing plan for a hospitality and tourism organization

HOM425 Food & Beverage Service

To succeed in this module, students must:

  • Describe a range of Food and Beverage production and service methods used in a variety of outlets.
  • Explain the organization for a range of Food and Beverage operations.
  • Discuss measures to improve food and beverage practice and procedures.
  • Explain the purpose and methods of developing food production systems and how this meets customer requirements.

Logistics Management Specialization Courses

LMG410 Logistics Management

Logistics and Supply Chain Management (SCM) are nowadays accepted as one of the key concerns of organizations. Dedicated managers are appointed who are responsible for end-to-end pipelines that link supply to demand. The central theme of this module is to argue why and how organizations van achieve competitive advantages through SCM. Moreover, organizations compete as supply chains, rather than as stand-alone organizations. This module sets the stage for developing logistics and supply chain solutions that are flexible and capable of adapting to the revolutionary changes in the business environment.

The module will zoom in on core concepts of logistics, supply chains and competitive strategies, including delivering customer value (from SCM to demand network management); management of (new) channels of distribution, including e-commerce; performance indicators; lead-time management; the role of information in the supply chain; service logistics; and management of global supply chains.

In addition to the theory, this module, like many modules, will introduce the student to practical models and tools with clear examples that have proven their usefulness to many organizations. In this module, the focus will be on tools in general management; general problem-solving tools; performance management; financial management.

LMG415 Courier, Logistics & Transportation Management

The phenomenon of courier and logistics has become a global imperative in the development realities. This disposition has increased the concern to train and re-train practitioners of courier and logistics on the relevant derivatives for effective and efficient last mile delivery of goods and services. The thematic focus of this module, therefore, is how courier and logistics organizations can achieve high performance level in the delivery network through human capital development.

Consequently, this module concentrates on concepts of courier and logistics, entrepreneurship, environment, fleet management, warehousing, supply chain management, marketing, ICT, management principles and techniques, communication and branding, business development, challenges and solutions. The focus in this module is on applications of these concepts to the urban and suburban context.

LMG420 Distribution Management

The logistics industry is changing rapidly and radically, and growing in importance. The required knowledge and skills of logistics managers and staff levels the increased responsibilities and the scope that working in logistics entails. This module helps (future) logistics managers in their quest to improve service and reduce cost, as well as making them aware of the many different aspects of logistics and the supply chain. The module is aimed at both (future) logistics managers and logistics specialists. The module covers a broad range of key subject areas in logistics:

  1. Concepts of logistics and distribution
  2. Planning for logistics
  3. Procurement and inventory decisions
  4. Freight transport
  5. Operational management
  6. Warehouse management

In addition to the theory, this module will introduce the students to practical models and tools with clear examples that have proven their usefulness to many organizations. In this module, the focus will be on tools in general management; general problem-solving tools; performance management; financial management.

LMG425 Cases on Logistics Management

This course leads you through different Finance case studies of real businesses using the Harvard Business School Case method.

Accounting Specialization Courses

ACC400 Accounting for Control

The objective of this course is to help students to further develop their skills in some important Accounting topics. In particular, students will learn the principles of Financial Reporting of Accounting information, how to allocate overheads and how to use Accounting for Control purposes. Finally, students will learn some techniques of measuring the business performances.

MGT415 Strategic Management

This course introduces students to the subject of strategy and helps them better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.

ECO400 Business in a World Economy

The objective of this course is to help the students to acquire skills in Macroeconomics Theory linked to business management. In particular the students will learn why Macroeconomics is important for Decision Making, the main Macroeconomics variables affecting businesses decisions and the potential strategies to adopt. Finally, the students will learn some basic methodologies to present their analysis and draw the main conclusions.

Finance Specialization Courses

FIN420 Contemporary Corporate Finance

The objective of this course is to help students by further developing their skills in some important aspects of Corporate Finance. In particular, students will learn about the structure of the Financial Marketplace, how to valuate Bonds and Common Stocks, the techniques of capital structure and intermediate term financing.

MGT415 Strategic Management

This course introduces students to the subject of strategy and helps them to better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.

FIN425 Cost Controlling & Financial Planning

The objective of this course is to help students to acquire skills in the correct use of Cost Accounting aimed to support corporate decisions. In particular students will learn how to work with Cost Configurations, allocate Costs, developing Profitability Analysis, calculating process / product costs and the Activity-Based Costing methodology. Finally, students will learn some fundamentals of Planning / Budgeting together with principles of Variance Analysis.

Early Childhood Education Management Specialization Courses

ECE400 Early Childhood Education

At the end of this module, the student can:

  • Name and systemize current educational programs and plans in Germany
  • Describe the background of the reforms in early education in pedagogy, psychology, and neurobiology
  • Explain similarities and differences of the educational plans and programs

ECE410 Learning Psychology

This course introduces students to the subject of strategy and helps them to better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.

ECE420 History of Early Childhood Education

At the end of this module students are able to:

  • Name, describe, and systemise three classical concepts of early education
  • Describe underlying ideas of development and education in classical early childhood pedagogy
  • Picture the development of early education through the ages

ECE430 Modern Concepts In Early Education

At the end of this module the students can:

  • Explain basal structures of modern concepts in early education
  • Connect those theoretical concepts and the conceptions of their institutions
  • Add theoretical background to their own conceptions and continue their development according to daily practical necessities

Cost of the program

First year

Application fee€ 200 – due immediately
Enrollment fee€ 3,050 – due immediately after acceptance
First Installment€ 2,400 – due after two months
Second Installment€ 2,400 – due after four months
Total Tuition Fees€ 8,050

Second Year

Administration fee€ 200 – due immediately
Enrollment fee€ 3,250 – due immediately after acceptance
First Installment€ 2,800 – due after two months
Second Installment€ 2,800 – due after four months
Total Tuition Fees€ 9,050

Third Year

Administration fee€ 200 – due immediately
Enrollment fee€ 4,000 – due immediately after acceptance
First Installment€ 3,000 – due after two months
Second Installment€ 3,000 – due after four months
Total Tuition Fees€ 10,200

IMPORTANT: The above tuition and fees are for the SSM Learning Centers in Rome and Brescia. At Swiss School of Management we firmly believe in equity by giving people around the globe the same opportunities to earn an SSM degree. For students applying from areas of the planet with unequal social or economic conditions, we offer different rates. Please contact our Learning Centers in UAE, GCC, & Cairo as prices vary.

Learn more about our Refund Policy.

First Year

Application fee
€ 400 – due immediately

Enrolment Fee
€ 3,050 – due immediately after acceptance

First Installment
€ 2,300 – due after two months

Second Installment:
€ 2,300 due after four months

Total Tuition Fees:
€ 8,050

Second Year

Application fee
€ 400 – due immediately

Enrolment Fee
€ 3,250 – due immediately after acceptance

First Installment
€ 2,700 – due after two months

Second Installment:
€ 2,700 due after four months

Total Tuition Fees:
€ 9,050

Third Year

Application fee
€ 400 – due immediately

Enrollment Fee
€ 4,000 – due immediately after acceptance

First Installment
€ 2,900 – due after two months

Second Installment:
€ 2,900 – due after four months

Degree Fee:
€ 2,000 – due after four months

Total Tuition Fees:
€ 10,200

Application Procedures


The application process to all Swiss School of Mangement programs is fully electronic. Click here to go to the form.

Swiss School of Management
Via Pellandini 4
6500 Bellinzona
Phone: +41 041 520 68 26

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Bachelor in Business Administration Application Form
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Note: Application will not be reviewed until all documents have been received electronically and the application fee has been received.


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