Academic Senate

Massimiliano Bracalè is the founder of the Swiss School of Management and currently serves as President. He received his Bachelor of Business Economics from the Zurich Business School in Switzerland. He also holds an MBA specializing in Marketing from Swiss Business School and earned a second MBA from the University of South Australia with a specialization in International Business. He earned his Doctorate in Business Administration (DBA) from the International American University in LA, USA. He is also Life & Business Coach and an International Coaching Federation member.
Before founding the Swiss School of Management, he gained experience in various business sectors and industries. His first job was at the Zurcher Kantonalbank in Switzerland, working as a VISA accountant and then changing to the Capital Markets and Securities Trading Department (Zurich Stock Exchange). He led Customer Service at Ascom Telematic AG and later became Head of Customer Service in Europe at Bally Management in Switzerland. Dr. Bracale also worked in the Debtor Department at the University Hospital of Zurich. He was also a consultant for of Direct Marketing Consultant at the Swiss Post. He worked as a Marketing Director of the Mobile Solutions AG in Dubendorf, Zurich, before finally founding the Swiss School of Management.
Dr. Bracalè is a member of the Scientific Committee of the Institute of Higher Studies on Women and a Professor of Leadership and Female Entrepreneurship at the Pontifical Athenaeum Regina Apostolorum in Rome. Further, he has been appointed a Member of the Advisory Board of the Chandigarh Business School in Mohali, India. Today Dr. Bracale travels the world throughout the year by participating in conferences and seminars, presenting the new trends in Women Leadership, Entrepreneurship, and Strategic Management in the 21st century. At the Swiss School of Management, he teaches the MBA subjects of International Negotiation Skills, New Venture Creation, Leadership, and Global Management. He has recently introduced “Swiss Coaching” – a life coaching service for all SSM students around the globe and founded the International SSM Rotaract Club. He is also a founding member of the Rotary International Club Rome Cristoforo Colombo member. Dr. Braclae enjoys playing tennis, diving, and playing music as a drummer.