Persuasion is both art and science and it is an important tool to inspire, drive and encourage people around you.

The key components of this workshop revolve around the famous saying of Sun Tzu in his book – The Art of War: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle”.

Objectives: Self-Awareness – Learn and explore yourself , Credibility – Map skills needed to influence, Emotional Intelligence – Understand human behaviour, Impact – Master the techniques of persuasive communication.

Prof. Mohsin Kazmi is an Assistant Professor at the Sukkur IBA University in Pakistan. He is currently pursuing his PhD in Management at LUISS Guido Carli, Rome, where he also assists with the lessons, as well as being part of the Swiss School of Management faculty. His research emphasizes on Entrepreneurship, Strategy, Human Resource Management, Leadership and Motivation.

SSM

SSM