The Swiss School of Management encourages students to be innovative, and to pursue any idea they have as it may, sooner or later, lead to a greater success. A perfect example of such success is Amazon.com, Inc. What had started as the idea of an online bookstore has now become one of the leading companies in the world. SSM students and staff decided to go and witness the company’s operational center at work first-hand, and it was an unbelievable experience. Looking at how it started, and seeing the technological advancements now used within the FC01 Amazon Centre, in Italy, was a unique experience. The speed and efficiency made us all dream. Make sure you pursue your dreams, no matter how small they might seem initially, because through hard work, dedication, and having a vision, you can create magic.